Commercial airliner on the tarmac beneath a dramatic evening sky

Airline Representation & Management

India · Since 1967

Pioneers of the airline representation and management concept in India — connecting the world’s carriers with one of its most dynamic aviation markets.

About Us

Six decades of building aviation partnerships in India

In 1967 the group made its foray into the aviation sector and were one of the pioneers in the Airline Representation and Management concept in India.

The RL Group are today established leaders in Airline Representation in India. The group is now expanding its reach within other verticals in travel and related domain.

We provide a range of services covering Representation, Sales and Distribution, Marketing Communications, Public Relations and Accounting and Compliance support.

  • Representation
  • Sales & Distribution
  • Marketing Communications
  • Public Relations
  • Accounting & Compliance

The RL Group Story

Passenger jet at an airport gate during golden hour

Verticals

Three disciplines, one standard of service

From legacy carriers to start-ups, we work with prominent carriers handling both Passenger and Cargo Sales and Operations — alongside tourism products and strategic advisory.

Airliner landing in golden light
01

Airline Representation

From legacy carriers to start-ups we have worked with prominent carriers handling both Passenger and Cargo Sales and Operations. We provide a comprehensive Airline GSA services model for both the passenger and cargo verticals which can be adapted based on needs.

Explore
Cruise liner at sea
02

Tourism Products Representation

Our prime objective is to cater to the growing demand for new, innovative and cost efficient approaches for travel and tourism related clients in new markets. With the growing interest of Tourism Boards, Hotel Groups and Cruise Liners and related Travel Products in India, our team has the experience across these verticals.

Explore
Business leadership in a modern corporate tower
03

Advisory & Projects

Support start-up ventures — from identifying appropriate entry routes to assisting in deal structuring and providing post set up services. Suggest, plan and implement strategy by doing an analysis of the market and then evaluate alternative entry options.

Explore

The RL Advantage

Partnerships built on trust, transparency and tangible results

We work closely with our partners to understand their needs and then translate that into a viable business model. As a group we believe in transparent and ethical practices working within corporate guidelines as specified by each client.

Why Partners Choose Us

  • 01

    Strong relationships with travel trade, government, regulatory bodies and associations.

  • 02

    A select group of professionals in a corporate role offering cross support across all verticals.

  • 03

    Specialists appointed for each airline or product we represent.

1967 Entered the
aviation sector
3 Business
verticals
4 Corporate service
disciplines
5 Service pillars
under one roof

Corporate Services & Support

A corporate infrastructure built to support airline partners

Based on our Airline Representation Agreement we provide the desired dedicated services. More importantly, to support this we have a strong corporate infrastructure to guide and support our airline partners.

Executive meeting room overlooking the city

01 Sales

  • Pan India strong sales contact base across verticals.
  • Competitor Analysis, Pricing and Revenue Management, Distribution.

02 Marketing and PR

  • Educate our travel partners on the brand both offline and online.
  • Effective use of Social Media as per principles & guidelines.
  • Press releases / Conferences / Media Interactions.

03 Legal and Compliance

  • Compliance with local Rules and Regulations.
  • Legal documentation and negotiations with government and airport authorities.
  • Tax and legal consulting / VAT / and GST compliance.

04 Information and Technology

  • Complete Internal ERP System in place to streamline processes.
  • 24 x 7 IT Software and Hardware Support.

All Corporate Services

Timeline

A journey across the decades

From a pioneering entry into Indian aviation in 1967, the RL Group has grown alongside the carriers, tourism boards and travel trade partners it represents.

See the Full Timeline

1967
A pioneering foray

The group makes its foray into the aviation sector and becomes one of the pioneers in the Airline Representation and Management concept in India.

Growth
Established leadership

The RL Group becomes established leaders in Airline Representation in India, working with prominent carriers on both passenger and cargo sales and operations.

Beyond
Expanding the reach

The group expands within other verticals in the travel and related domain — tourism products representation and advisory & projects.

Today
One integrated partner

Representation, Sales & Distribution, Marketing Communications, Public Relations and Accounting & Compliance support under a single corporate roof.

Let’s Work Together

Representing your brand in one of the world’s fastest growing aviation markets

Whether you are a legacy carrier, a start-up airline, a tourism board or a hotel group — we would like to hear about your plans for India.